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Analytics ​

Once the Videobot has been integrated into your website using the HTML code, the Analytics tab allows you to see how your Videobot is being used.

Analytics

Top Menu Filters ​

In the top menu, you can:

  • Choose the date range for the data you want to see. Date range
  • Filter by videobot: View data for all videobots or specific ones. Name
  • Filter by videobot type: Data is collected separately for videobots used as a widget, iframe, link, or slider. Channel

Key Metrics ​

Here’s a brief explanation of the metrics displayed:

  • Session: The total count of users on the site(s) where the Videobot is located. This represents the number of times the Videobot is loaded on the site.
  • Played/Opened: Number of first engagements – the number of times visitors have opened the Videobot, clicked play on the intro video, or skipped the intro but interacted with buttons.
  • CTR (Click-Through Rate): The percentage of visitors on the site that use the Videobot (played / sessions).
  • Engagement Rate: The ratio between action clicks and the number of opens, i.e., the percentage of users who click a button to another video or action from the intro.
  • Time Viewed: The total time viewers spend watching the videos.
  • CTA Clicks: Total clicks on tracked CTAs across all slides, including both unique and repeat viewers.
  • Submitted Forms: The total number of successful contact requests from the contact forms. Metrics

Detailed Analytics 📈 ​

Below the highlighted metrics, you’ll see each of your Videobots listed. Clicking on them will show you more details:

  • Views per video: Displays how many views each of your videos has gotten.
  • Button clicks: Shows how many clicks each button has received under each video.

Detailed Analytics

Downloading Reports ​

Feel free to download a data report by choosing your preferred format and pressing “Download Report” in the upper right corner.

Report

Suggestions

If you have suggestions on how we can improve our analytics to provide more valuable data, feel free to contact your designated Customer Success Specialist or email us at [email protected]. We are constantly working to improve our tools to help you succeed.