Creating Audiences in GA4 Using Videobot Events

This guide provides clear, step-by-step instructions for creating targeted advertising audiences in Google Analytics 4 (GA4) based on Videobot event tracking.

Prerequisites

• Google Analytics 4 (GA4) set up and connected with your website.
• Users must have explicitly given marketing consent to be included in marketing audiences.
• Ensure GA4 dimensions, such as video names and IDs, are properly configured to capture additional event parameters. Refer to GA4 Setup Guide.

Important Notes

• Audiences in GA4 cannot be edited once created. Double-check all settings carefully before saving. If you need to change the criteria later, you will have to create a new audience.

Step-by-Step Guide

Step 1: Identify Relevant Videobot Events

Determine which Videobot events you want to use for audience segmentation. Commonly used events include:

• videobot_video_started
• videobot_video_completed
• videobot_interaction

Step 2: Navigate to Audience Builder in GA4

• Log in to your GA4 account.
• Go to Admin (gear icon at the bottom left).
• In the Property column, select Audiences under the Audience section.
• Click + New audience.
• Select Create a custom audience from the available options.

Step 3: Create a Custom Audience Using Videobot Events

• Under Include users when, select Events.
• From the dropdown, select the Videobot event you identified earlier (e.g., videobot_video_completed).

Step 4: Refine Audience by Parameters (Optional)

You can further refine your audience by setting additional parameters:

• Event count: For instance, users who have triggered the event multiple times.
• Time period: Users who performed the action within a specified recent timeframe.
• Event parameters: Target users based on specific parameters, like users who watched a specific video.

Example of Targeting Specific Video:

• Select videobot_video_completed.
• Add Parameter video_id and set it equal to your desired video identifier (found in your Videobot setup).
• Set Event count to greater than or equal to 1.
• Choose your desired timeframe, e.g., in the last 30 days.

Step 5: Create Advanced Audiences with Sequences (Optional)

You can create audiences based on user behavior sequences:

• Include users who watched Video A and then Video B.
• Exclude users who completed a form submission.

This helps in effectively targeting or excluding existing customers, thereby optimizing your marketing budget.

Step 6: Review and Name Your Audience

• Provide a clear, descriptive name (e.g., "Completed Specific Video Viewers").
• Review the summary provided by GA4 to ensure it matches your targeting requirements exactly.

Step 7: Save and Activate Audience

• After confirming all criteria are correct, click Save.
• Your audience will now be available in Google Ads for targeted campaigns and retargeting.

Audience Use Cases Examples

Here are a few suggested audience segments you can create:

Audience Name	Event	Recommended Usage
Videobot Viewers	videobot_video_started	Targeting users who have shown initial interest.
Completed Videobot Viewers	videobot_video_completed	Retargeting highly engaged users.
Interacted with Videobot	videobot_interaction	High-intent users who engaged directly.
Completed Specific Video	videobot_video_completed + video_id	Retarget users who completed watching a particular video.

Example audiences: